English Riviera Events Sponsorship Opportunities
We are bringing together two of the English Riviera’s flagship events — the English Riviera Airshow and the Bay of Lights Illumination Trail — to create a dynamic annual sponsorship opportunity under the working title English Riviera Events 2026.
Why Get Involved?
Partnering with English Riviera Events 2026 gives your business access to two of the regions most impactful, high‑footfall, high‑visibility events: Together, they deliver unrivalled audience reach, exceptional brand exposure and year‑round marketing value.
English Riviera Airshow
- 200,000+ attendees across three days
- £1 million+ in local spend directly attributed to the event
- 76% of local businesses say the Airshow is “highly important” to the local economy
- Audience spans all ages, all demographics, with a strong mix of local, regional and national visitors
- 60% repeat attendance, demonstrating strong loyalty and engagement
Bay of Lights
- 1.7 million visitors to the trail across five weeks.
- 17,000 ice skaters
- 15,000+ attendees at the firework spectacular
- Total seasonal footfall 1,596,558, an increase of +658,138 vs 2023/24
Lets Take Off Together!
English Riviera Events Sponsorship Options
Platinum Sponsor
Both Events
Brand Visibility & Media
– Full title partner billing across both events
– Primary branding across all digital platforms, websites, ticketing pages, and official event communications
– Primary logo placement on key visuals, posters, billboards, flyers, banners, and digital adverts
– Inclusion on lamppost & bollard advertising along the event routes
– 1st and back -page adverts in both printed and digital programmes
– Presence on event digital screens (big screens, rolling ads, sponsor loops)
– Featured in press releases, PR campaigns, and partner announcements
– Listing + logo on official websites with backlink
Experiential & On‑site
– Premium site signage at high-traffic areas (main entrances, activity zones)
– Option to host product sampling, activations or branded
experiential areas (free plot/ stand)
– Sponsor-branded content displayed during live programming where appropriate
Digital & Social Media
– Integrated social media campaign: minimum 8 posts across platforms (pre‑event, live, and post‑event)
– A bespoke 60‑second promotional video broadcast on socials + big screens (if appropriate)
Hospitality
– VIP ice rink session or premium ticket package Invitations to launch events / media previews
Gold
Both Events
Brand Visibility & Media
Large secondary branding on selected high-impact assets
across digital, print & signage
Logo presence on event websites and selected collateral
Brand mentions in selected email newsletters
Full‑page advert in event programmes
Presence within digital screen loops during event
Optional inclusion on selected lamppost/bollard adverts (you
decide whether to include)
Experiential & On‑site
Sponsored stage announcements
In‑event branding placements (secondary tier)
Digital & Social Media
6 social media posts (pre‑event, during event, post‑event)
Highlight inclusion in event recap content
Hospitality
Ice rink tickets
Silver
Event of your choice
Brand Visibility & Media
Logo on selected event assets, wayfinding signage, and
website listings
Recognition in printed and digital programmes
Inclusion on digital event screens (rotational placement)
Digital & Social Media:
3–4 dedicated social posts
Inclusion in selected event stories/highlights
Hospitality
4 ice rink tickets
Bronze
Event of your choice
Brand Visibility & Media
Logo on digital event site + programme listings
On-site signage in designated areas
Rotational presence on digital screens
Recognition in printed and digital programmes
Digital & Social Media
2-3 social posts
Hospitality
2 ice rink tickets
English Riviera Airshow Only Sponsorship Options
Branded Flying Displays
Named the (Plane name) Flying display brought to you by (Brand)
Sponsor shout outs during commentary and flying display
Logo and wording in programme
Brand mention in flying display times
Brand mention in pre and post social media around the sponsored flying display
Digital Screen Advertising
Presence on event digital screens throughout the weekend
Static or video advert slots available
Be seen by over 200,000 people
£1,500
Programme Adverts
Programme advertising: Full page, 1/2 page or 1/4 page options.
5000 copies printed
All Airshow Parking and Premium Seating customers receive a programme.
£950
For more details of the benefits of becoming a sponsor of the English Riviera Airshow 2026, enquire now.
In-kind sponsorship
If you have a product or service to offer as sponsorship in-kind, we’d be delighted to hear from you, for example essential event infrastructure such as security, fencing or other site amenities or contributions.
Local event organisers with experience of hosting live music events are also encouraged to come forward.